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BRANDING

Social media visual identity for District by Zomato for IYD Delhi.

Inspired by Delhi’s nightlife and its mix of energy and sophistication,

I played with expressive typography and editorial compositions to create

a polished yet playful visual identity.

Social media visual identity for District by Zomato for IYD Goa.
Inspired by the bold typography & saturated colours found in local Goan posters, the identity brings together familiar Goan motifs, layered with a refined sensibility drawn from District's visual language.

Ikiteru means "to be alive" in Japanese, and that feeling is exactly what I set out to capture through the visual identity. A concept branding project in collaboration with Minus Monotony!

Mimosa is a homegrown clothing label rooted in the pursuit of tailored perfection and guided by a deep love for the craft. With the founder closely involved at every stage, every garment is made to fit like a glove. The goal of this project was to create a visual identity that captures both the brand’s sense of play and its precision.

Ventus Air is a new-age HVAC company championing sustainability and innovation. The goal of this project was to create a visual identity that fits seamlessly into the practical applications of their B2B operations, while also adding an element of play through their logomark, inspired by machine units from a warehouse visit!

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